Pay Per Click
Last year, Google reported revenue of $32 billion dollars (yes, that's Billions with a capital B!) primarily from their Adwords paid traffic program. How much did your business make by using Adwords? We've been asked to analyze dozens of Adwords campaigns in as many markets and are in close contact with others who have seen as many or more. We can say with certainty, if you're like most businesses using Adwords, your campaigns are operating at a loss. In fact, many businesses count it a victory to simply break even.
What if you could join the small percentage of businesses who are not only breaking even, but making a profit using Google Adwords. Interested?
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Search Engine Optmization
If you have a website, you understand the power of search engines like Google. They can either deliver thousands of visitors to your site or you can be, for all intents and purposes, invisible. Is your website starving for traffic?
Even with all the changes Google has made to have their paid listings take up more and more of the search results, the fact is that people doing searches click on the free "organic" results more than the paid ads. And, if done correctly, a web page can show up for many more related keywords than the primary one the page is about. Do you know how to maximize your "visibility" in the search engines?
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Conversion
Which would you prefer? Double your traffic or double your conversion? Of course, we'd all prefer both. But did you know that it is possible to double your revenue without getting any more traffic? That's what Conversion Optimization is all about.
By using the same traffic you are already getting and testing different combinations of elements and positioning on your site and optionally in your ads, you can reap twice the outcome!
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